OSCAR STONE
THE ASK:
Oscar Stone is a niche, CBD infused kombucha beverage. The brand and product are owned by a well known Greenpoint restaurateur and entrepreneur. Their branding and packaging project needed to incorporate the ever changing hemp laws. The “CBD” had to be somewhat downplayed but also remain a major visual element. The drink itself was hand crafted and made with high quality ingredients. The packaging would need to have a sexy and luxe esthetic appealing to the choosy adult customer.
THE PROCESS:
The combined identity and packaging project needed to be completed in 1 month. Thus, Chana designed the logo and label jointly, presenting combinations for their possible pairings.
THE OUTCOME:
The double B’s in the Brooklyn Boocha name offered a perfect opportunity for creating a simple and effective design. The opposing facing ‘B’s’ coupled with the surrounding ‘C’ and ‘D’ gave the design a playful, psychedelic, and subversive effect, as if the CBD is causing the B’s to flower and enhance the drink’s overall experience; aligning perfectly with the actual affects of CBD! The technique of engaging a viewer’s mind with the visual puzzle of finding the ‘C’ and the ‘D’ was used to create brand longevity by creating a deeper engagement and appreciation for the product. It also served the double purpose of keeping the “CBD” from being too visually obvious.
